Shenzhen Cadro Hydraulic Equipment Co.,Ltd
Views: 266 Author: Zora Publish Time: 2025-08-19 Origin: Site
Content Menu
● From Aviation Tech to Logistics Revolution: Building an Industry from Scratch
● The Marathon Mindset: Balancing Persistence and Adaptability
● 30 Years Old, 30 Years New: Writing the Next Chapter
At dawn in Shenzhen’s Lianhua Mountain Park, a starting gun cracks through the air. Entrepreneurs in athletic gear sprint forward—among them, a standout figure: Mr. Wang Zeli, Chairman of Shenzhen CADRO Hydraulic Equipment Co., Ltd. On August 10, 2025, as the strategic partner of the Greater Bay Area Entrepreneur Marathon at the China Brand Festival, Wang not only joined dignitaries in firing the starting shot but also led his executive team across the finish line. For CADRO, this race mirrors a 30-year journey—from pioneer to global leader, step by step, resilience and innovation fueling every stride.
Back to 1995: Shenzhen, a city pulsing with the energy of reform. While others hesitated, CADRO took root, leveraging aerospace hydraulic expertise to pioneer China’s automotive liftgate industry. The company’s iconic logo—a stylized fusion of the letters CADRO—symbolizes its origins in China’s aviation hydraulics.
“At the time, logistics relied entirely on manual labor—inefficient and risky,” recalls Wang. CADRO’s birth was a stone dropped into still water, rippling change. Early days were tough: no blueprints, no benchmarks. Engineers reverse-engineered foreign parts, tested components for days straight, and pieced together technical parameters. “We had to chew through the toughest challenges,” Wang shared in an internal meeting.
Their grit paid off: from the first self-developed liftgate to market acceptance, CADRO drove China’s logistics from “manual labor” to “smart efficiency.” Today, its smart factories hum with robotic arms and high-speed lines, exporting globally. Industry data shows China’s liftgate market grew from under 10,000 units annually to hundreds of thousands—CADRO leading the charge. “We say CADRO is the backbone of China’s logistics,” Wang says proudly. “That’s 30 years of innovation and persistence.”
“Why support this marathon? Because CADRO’s story is a marathon,” Wang explains. Running and business, he notes, share a truth: “You don’t just sprint. You adjust pace, learn, and innovate to stay ahead.”
This philosophy is CADRO’s DNA:
· Start Strong: Early years focused on steady technical accumulation.
· Mid-Race Strategy: Grew with disciplined expansion and R&D.
· Final Sprint: Now 30, CADRO aims higher—rejecting price wars, prioritizing quality, and accelerating global expansion.
This September, its new Jinhua factory opens, offering overseas partners full-service collaboration. “Global markets need more than products—they demand technology, standards, and brand trust,” Wang emphasizes. To keep the team “in the race,” CADRO embeds a culture of growth: executives run marathons, and innovation drives every pivot.
At the 2025 China Brand Festival, CADRO debuted on the “Top 500 Chinese Brands” list—a testament to 30 years of relentless effort. “From nothing to something, from good to great—CADRO mirrors China’s manufacturing transformation,” says Wang Yong, Chairman of the China Brand Festival.
In CADRO’s showroom, a 1995 photo contrasts starkly with today’s smart factories: a rusty 1950s drill press in a makeshift workshop versus today’s automation. “We ask ourselves: What will CADRO be in 30 years?” Wang says. “A Chinese brand the world respects.”
That respect comes not just from technical prowess but from values—innovation, integrity, and vision.
As Wang and his team vanish into the marathon horizon, their journey echoes CADRO’s mission: 30 years ago, they took the first step in Shenzhen; today, they race toward a global vision. For CADRO, the race is never over—only the next stride awaits.
· Industry Pioneer: Transformed China’s logistics from manual labor to smart automation.
· Global Ambition: Exports to 37 countries, with a new Jinhua factory for international collaboration.
· Marathon Mentality: 30-year growth strategy balances persistence, innovation, and global standards.
CADRO’s story isn’t just about liftgates—it’s about how Chinese brands are redefining global manufacturing through endurance, ingenuity, and vision. As the world’s logistics demands evolve, CADRO proves that the future isn’t sprinted—it’s earned, step by step.
