CADRO Debuts at 2025 China Brand Festival

Content Menu

● Breaking Barriers with Standards: Laying the Foundation for Industry Normalization

● Empowered by Innovation: Securing Unrivaled Market Leadership

● Oriented Toward the Future: Pioneering Green and Intelligent Logistics

● A Global Symbol of "Made in China"

● Key Highlights

From August 7 to 11, the 2025 (19th) China Brand Festival, themed "AI and Global Expansion," grandly opened at the Shenzhen Convention & Exhibition Center in Futian. As a "hidden champion" in the logistics liftgate industry, SHENZHEN CADRO HYDRAULIC EQUIPMENT CO.,LTD showcased 30 years of innovative achievements at this national event. Its journey—from technology introduction to standard-setting, and from domestic breakthroughs to global expansion—serves as a vivid testament to the rise of "Made in China."

Breaking Barriers with Standards: Laying the Foundation for Industry Normalization

CADRO’s growth has been deeply intertwined with the establishment of industry standards. In 1995, founder Wang Zeli（CEO） introduced European hydraulic liftgate technology to China, filling a critical market gap. Facing initial challenges where liftgate installations were deemed "illegal modifications," CADRO took the lead in driving standardization:

· 2004: Led the formulation of the industry's first standard QC/T 699-2004, defining technical parameters and safety norms.

· 2015: Led the drafting of the Ministry of Transport standard JT/T 962-2015, standardizing installation processes and testing criteria.

· 2019: Collaborated with the Ministry of Transport to release the national standard GB/T 37706-2019, ending the industry’s history of "no standards to follow."

Additionally, by revising GB 1589-2016 and advocating for liftgate installation approvals in vehicle announcements, CADRO resolved legal barriers for liftgate use, enabling over one million trucks nationwide to install liftgates lawfully. This commitment to standardization remains at the core of Kai Zhuoli’s brand strength.

Empowered by Innovation: Securing Unrivaled Market Leadership

CADRO continues to push technological boundaries. From high-strength aluminum alloy lightweight designs to the world’s first IoT-enabled liftgate platform, and from a nationwide online-offline service network to intelligent maintenance and Fault warning systems, the company has driven the industry into the 3.0 intelligent era. These innovations translate into market dominance:

· 31.22% market share in China’s civil sector, 2.5 times that of the second-largest player.

· 72% share in North China, 48% in East China, and 25% in South China.

Beyond commercial success, CADRO’s products serve critical national projects. Its aluminum and steel liftgate combinations ensured stability and boosted efficiency by 50% in the Shenzhou-13 return capsule medical support vehicle, military hydraulic equipment, and emergency transport systems, underscoring the reliability of " CADRO Made" solutions.

Oriented Toward the Future: Pioneering Green and Intelligent Logistics

Amid global carbon neutrality goals and smart logistics trends, CADRO’s innovation roadmap continues to expand. At this year’s festival, its plans for a new generation of new energy liftgates drew widespread attention. Integrating solar power and energy recovery technologies, the product aims to reduce energy consumption by 30%, injecting new momentum into green logistics. By 2028, CADRO targets:

· 100% modular design across all products.

· Seamless integration with autonomous trucks and smart warehousing systems.

· Enhanced logistics efficiency through cross-border networks in 37 countries, particularly along the Belt and Road Initiative.

A Global Symbol of "Made in China"

CADRO’s brand influence now transcends industries. Featured in CCTV documentaries such as "Quality" and "Hidden Champions", and honored with titles like "Advanced Collective in China’s Logistics Industry" and the Second Prize for Scientific and Technological Advancement, the company’s reputation is firmly established. At the 2025 China Brand Festival, this 30-year veteran in logistics equipment is writing a new chapter—using technological innovation as its pen and standard-setting as its ink—to showcase the "hardcore strength" of Chinese brands on the global supply chain stage.

Key Highlights

· Standards Leadership: Pioneered China’s liftgate industry standards since 2004.

· Market Dominance: Holds 31.22% civil market share, with regional leadership in North, East, and South China.

· Global Reach: Products exported to 37 countries, supporting Belt and Road logistics networks.

· Sustainability Vision: New energy liftgates target 30% energy savings; 100% modular design by 2028.

For more information, visit CADRO’s official website or contact our team:sales@cadrolift.com